Boutique 1 is the UAE’s fashion destination that was previously known as Dubai’s Villa Moda. Boutique 1 houses the world’s most coveted and pioneering designers from all around the world. Boutique 1 is known and famous for providing personalized service, exclusivity & luxury, as well as for its pioneering spirit. Each of the boutiques in Dubai is strategically located in fashion hubs of the city like the great outlet in the Mall of Emirates on Sheikh Zayed road. The Boutique 1 outlet in Mall of Emirates is spread over spanning 2,000 square meters; the store brings a feeling of understated luxury to the retail experience, showcasing the latest and best in fashion and lifestyle talent. Very artistically and creatively the men and women sections are separated in the boutique. They basically showcase it with showcasing a dark rich palette for menswear and a light lavish ambience for women with an exclusive shop-in-shop for French premium brand Bonpoint.